How to Write a Lead Like a Professional Blogger
Writing leads is a bitch. But I just wrote a great one. How do I know? You read the second sentence. And now you’re on the fifth. I’m on a…
Copywriting
Why your first draft may actually be spot on
Some rules are entirely worth following. Do not blithely approach any animal whose teeth are longer than a child’s toothbrush. Do not borrow pants. Do not go to a friend’s…
Organizing Your Thoughts
Hello, again. This week in The Writer’s Life we’re talking about web writing. Certain web projects give you an easy foot in the door with your potential clients. That’s our…
10 Easy Solutions to Business Writing Problems
Whether you're drafting staff memos, blog posts, performance reviews, text messages or product descriptions, you can't afford to write copy that leaves readers confused or bored. Good writing helps you…
15 Ways to Simplify Your Content Writing for Social Media
If you don’t know this by now, you might have to learn the hard way: social media is the most important thing your company can have when it comes to…
5 Persuasive Writing Tips: How to Write Mesmerizing Sales Copy Like Apple
You’re writing your web copy. Polishing your words. Replacing a comma by a period. You’re unsure, pulling out your hair. What’s wrong? Does your copy lack a little je-ne-sais-quoi? Perhaps…
Top Tips for Writing Marketing Content for the Web
We always talk about SEO in terms of conversions and traffic numbers. The fact of the matter is there is so much more to it than this. SEO is powered…
The Difference Between Copywriting & Content Marketing
Question: Do you have a brother or a sister that look a lot like you do, but yet, the two of you are quite different in your personality? As marketers,…
Four Hacks for Writing an Article That Sounds Genius (And Actually Is)
These days, if you’re not writing great quality content, you’re sunk. Your readers are smart people. They deserve content that is well-researched, highly informative, and worth their time. You may…
How to Be Unforgettable
Note from Glen: Can I tell you a secret? This is my all-time favorite BBT post. It was first published long before I became editor but here it is again because the message…
4 Reasons To Create High-Caliber Content That People (And Google!) Love
High-caliber content isn't just content that is written well. Nor is it necessarily long. It's content that shows other people you're a major contender in your niche. It lets others…
6 Tips for Avoiding Writer’s Block
I was browsing the internet the other day (because I had writer’s block) and I came across the article 6 Ways To Power Through Writer’s Block. I found the advice to…