These days, if you’re not writing great quality content, you’re sunk. Your readers are smart people. They deserve content that is well-researched, highly informative, and worth their time.
You may not be a genius, but your writing needs to sound like it.
What I’m proposing is not that you try to sound artificially smart, but that you work hard to produce content that actually is smart. Even though you may not have a Mensa membership, you have the tools at your disposal to create an intellectual humdinger of an article that really, truly, honestly, capably, and awesomely delivers.