High-caliber content isn’t just content that is written well. Nor is it necessarily long. It’s content that shows other people you’re a major contender in your niche. It lets others know that you’re an expert. And not only do you know your stuff, but you can get it across in a way that demonstrates your passion and expertise.
Doesn’t that sound like the type of person you’d like to do business with? Wouldn’t you be comfortable hiring that person or buying her products? That’s the beauty of high-caliber, or “cornerstone,” content. And if you’re not creating it, you’re losing out on a lot of great benefits.