5 Tips for Writing for a Specific Target Audience
The fastest way to the blog cemetery is to write a nondescript, vague blog that has no focus, no central theme, and no specific audience. Once you have your main…
Copywriting
13 Step Copywriting Guide to Create SEO Text Your Customers and Google Will Love
Are you struggling to find the right balance between writing website copy that gets you found on Googlebut also converts your visitors into clients? You’re not alone! It’s a common…
Making Every Word Count: 3 Copywriting Must-Dos for Maximizing Conversions
When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From writing in the first person to using short paragraphs to keeping your…
How to Write About Things You Know Nothing About
In the land of sunshine and rainbows, content marketers always write about topics they're well-versed in. In the real world, we have to cover topics that fall far outside our…
Ernest Hemingway’s Top 5 Tips for Writing Well
Who better? Many business people faced with the task of writing for marketing purposes are quick to say: Hey, I’m no Hemingway! But really, who better than Hemingway to emulate?…
5 TIPS TO BEAT THE WRITER’S BLOCK FUNK
Uggh…The Dreaded Writer’s Block! If you are a writer, chances are you know exactly what I am talking about, because you have most likely been there with writer’s block at…
12 Lessons Learned from 12 Years of Writing
Writing is hard. Writing something worth sharing is even harder. Writing something worth keeping — hardest. That’s twelve years of professional writing experience summed up in fifteen words. 12 Lessons…
Here’s How Sonia Simone Writes
All great writing starts with a few well-chosen words, a unique voice, and — according to my guest and colleague — a love for your audience. Sonia Simone is a…
Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories
Writing well-structured articles that inform, educate, and entertain is not as easy as it looks. There are billions of webpages out there that contain poorly written, unimaginative, boring content. But…
[Copywriting TNT] 3 Keys to Attracting Attention and Building Trust with Copywriting
Wow. That puts things into perspective, right? We’re hurtling towards the end of 2014. My advice is to enjoy it. The holidays are supposed to be about sharing time with…
If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement On Social Media
You’ve heard it said that storytelling is an essential element to drawing the reader into your content and driving more engagement. So how can you add this element to the…
Writing Tips to Overcome Aspects of Failure
Success is Often Served with a Side of Failure. Hold the Failure. It’s not unusual for writers to chase success only to keep falling short of their goals. Failure is…