You’ve heard it said that storytelling is an essential element to drawing the reader into your content and driving more engagement.
So how can you add this element to the blogposts you write?
Can you fit a captivating story into a social media update, even one that’s 140 characters long?
Here’s the great news: There’s a formula for that. Many storytellers and copywriters have tested out the best intros and segues to draw readers to a piece of content. Their copywriting formulas just plain work—in blogpost intros, in social updates, in emails, and anywhere else you might happen to write online.
