How to Build a Web Copywriting Portfolio FAST
I’m not a very good liar by nature … apparently my mother did something right. So, when I decided to become a copywriter, I immediately called people I knew. Being good…
Copywriting
What to Look for in a Professional Content Writer
Every business needs content. Not the bland, me-too nonsense that so often clutters up our in-boxes and feeds, but genuinely useful, interesting content. Content that lets a business stand out…
5 Days to Your First Client: My Sneaky Little 2-Word Subject Line Trick …
Yesterday, we talked about Proactive Marketing, and how you can almost pull clients out of thin air … And so far, you’ve established a few niches you’ll want to target exclusively…
Why Marketers Should Use Content Writing Services
Imagine how much time you could save if you left the writing to a content writing service. Content marketing is an increasingly popular and specialized field — but it's not always feasible to…
Expert Tips: 31 Ways to Improve the Copywriting on Your Website
Copywriting in principle sounds easy enough. After all, we have been writing for most of our lives at this point. The difference, though, is that we have almost always written…
What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity
We spend a fair share of time talking about the different types of content you could create. Lists. Infographics. Video. Interviews. That seems to be the pressing question for busy content marketers:…
This Simple Writing Trick Will Help You Overcome the Inertia of Perfectionism
When you have to create fresh topics for your blog each week, sometimes you just feel stuck. Or maybe you can’t nail down your unique selling proposition that sets your…
5 Days to Your First Client: How to Pull Projects Out of Thin Air …
Jay White here, back with you for Day 2 of The Writer’s Life. All this week, we’re talking about getting a client in only five days … Yesterday we touched on…
Writing Tips: How To Beat Writer’s Block & Create A Sticky Writing Habit
Author Ann Handley joined #Bufferchat to discuss ways to take your writing to the next level. Check out her latest book, “Everybody Writes” for great advice on writing and content…
The Keys To Writing Compelling, Creative Content
Using intrigue to drive traffic to your post is one method of encouraging visitors. But, having the ability to write catchy titles is not going to help you grow the…
How to Write Taglines That Double Sales
Taglines for products and brands are everywhere, but often they don’t get the attention they deserve. A variety of research shows that one phrase slogans can have a profound effect…
Convincing Old-School Clients that Things Have Changed
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There's a reason we use the…