3 Heavy-Hitting Conference Talks About Copywriting
With the sheer volume of content out there, your copy needs to be great. Scratch that — your copy needs to be damn near perfect. The stakes are high in…
Copywriting
13 Little-Known Call to Action Hacks (And Where to Use Them)
You may not know them, but these rare call to action hacks can help skyrocket your conversions. It’s so frustrating, isn’t it? You look at your heat maps and know…
The Art of Awkward Copy: 3 Tips for Uncomfortable Advertising
Have ads on uncomfortable subjects ever caught your attention? There are reasons why - and you can learn from them. credit: getty images You’ve seen those awkward ads. You know…
How to Write Subheads that Hook (and Re-hook) Your Readers
Have you heard about RADD? (I doubt it, because I just invented it.) RADD refers to a purely made-up syndrome called Reader Attention Deficit Disorder, and almost every adult I…
Tips for Better Copywriting
As a content marketer you will learn about copywriting and when you do, you will realize that the sentence structure is a little different from what you will have been…
How to Write a Cover Letter That Gets You the Job [Template + Examples]
No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your…
11 B2B Copywriting Tips to Engage Your Audience
B2B copywriting can have its challenges, especially if you are not used to writing in that space. If hiring a professional marketing writer is not an option, there are some…
Three online copywriting tips supported by research
When you're writing for the web, there are many, many things to consider. To help our readers keep track of many of these considerations, Econsultancy regularly posts helpful tips and…
How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn
Are your readers doing what you want them to do? Are they registering for your free membership site, downloading your ebook, or signing up for your email newsletter? If not,…
14 Signs You Aren’t Cut Out To Be A Content Marketing Writer
Have you ever wondered, “Maybe I’m not cut out to be a writer?” Well, you might be right. I never want to discourage anyone from becoming a writer. I do,…
3 Resources to Help You Mobilize Your Natural Writing Ability
It doesn’t matter how long it will take. You’ll get the project done. It doesn’t matter what time of the day it is. You’ll work until you get it right.…
6 Clever Copywriting Tactics to Boost Your Conversion Rates
Great copywriting is like having a top salesperson selling your stuff 24/7. By using proven copywriting tactics you can boost your conversion rates, turning more of your website’s visitors into…