When you’re writing for the web, there are many, many things to consider.
To help our readers keep track of many of these considerations, Econsultancy regularly posts helpful tips and reminders about writing high-quality online copy.
- 10 common online copywriting mistakes.
- 12 handy tips for writing better web copy.
- Nine writing ‘rules’ you can safely ignore.
But where do these tips come from? Are they just general ‘rules of thumb’ or is there some scientific substance behind them?
Though most writing tips come from writers sharing their personal approach, research does exist which supports some of the best practices…