The True Value Of Good Writing In Marketing
If you’ve ever picked up a flyer with poor spelling or grammar, read a menu with questionable descriptions or watched a commercial that looked like it was filmed with an…
Copywriting
10 Must-Read Posts for Freelance SEO Copywriters
Running a freelance SEO copywriting business means wearing many different hats. You’re in charge of business development, marketing, client relations…and oh yeah, you’re also the one writing the content. It can…
Customer Insights are Key for More Persuasive Marketing Content
For experienced marketers, it’s no surprise that understanding the motivations of buyers and what influences them can be instrumental for creating persuasive content marketing campaigns. While that statement makes sense…
A No-Fail Process For Writing Landing Page Copy That Converts
Editor’s note: To celebrate the launch of The Conversion Marketer’s Guide to Landing Page Copywriting, it’s Copywriting Week on the blog! Stay tuned for more copywriting-themed posts that will help…
The Biggest Lie Taught in Creative Writing
The avatar is the biggest joke in copywriting. And you’ve probably fallen patsy to it. We all have at some point. We’re taught when we start creative writing copy for…
How Social Media is Being Used for B2B Marketing [Inforgraphic]
There’s no getting away from the importance of social media has on B2B marketing. I was intrigued to come across this infographic on Smart Insights from B2B Marketing and Circle…
5 Qualities of a Great Content Writing Service
There are many content writing services out there, but how do the great ones keep their customers coming back for more? Buying blog posts willy nilly won’t net you the business benefits…
20 Exclusive Copywriting Tips You’d Better Know
Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. Writing web copy that truly stands out…
How to Write Copy Like Google
Have you ever wondered who writes copy for Google … who puts together the words on the landing pages or in the video scripts for products like Gmail, Google+, Analytics,…
10 Ways to Create a Culture of Writing
Many organizations have hired a content manager or director, or chief storyteller, or chief content officer. But how can content leaders champion a more content-oriented company culture so that everybody…
7 SEO Copywriting Myths That Will Not Die
Is your company operating on old SEO writing information? Are you sure? Don’t write another word until you read this post. You know what makes my blood run cold? Outdated…
Pubcon Liveblog: SEO Copywriting Style Guide — Tools & Tricks for SEO Writers
Mindy Weinstein, SEO Manager of Bruce Clay, Inc., and Lindsay Mineo, senior search strategist at ThunderActive, share tips and tools for SEO copywriting. Their lessons help writers craft content for people…