Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. Writing web copy that truly stands out from the pack can differentiate your brand online, allowing you to retain an edge in an era of fierce competition.
If you’ve mastered the basics of writing well for readers online, you’re in for a treat. We’ve compiled the list of new web copywriting tips, which range from the advanced and scientific, to the slightly more unusual.
1. Split Long Sentences in Half
The average length of a webpage visit is between 10 and 20 seconds. Even if your visitors stay longer, there’s no guarantee they’ll fully absorb each line of your copy. Eye tracking studies have found the average reader scans pages in the following pattern: