The Guide To Writing High Converting Copy
Anyone can write copy. But writing copy that gets your reader to take action is less easy. And writing copy to fit blog posts, social media updates, advertisements, and email newsletters…
Copywriting
The importance of decent copywriting
This was written by copywriter Alex Cuff, who compiled a little list of some of the main elements that combine to make great copy in his opinion As a copywriter,…
Here’s How Jeff Goins Writes
We are at war. Each day, facing the blank page and our own fears, writers around the world do battle with the same forces that would prevent us from simply…
Checklist: Web Tools You Need To Increase Website Traffic
In order to tangibly increase your website traffic, you need first to be able to get to grips with exactly how your existing traffic his behaving. There are a number…
8 Creative Hacks for Engaging Headlines
It’s been a long time since only a handful of media conglomerates ruled the news world. It’s been a century since boys stood on news corners and hawked the morning…
The 3 Inviolate Rules of Social Media Copywriting
Have you ever wondered why we have coined the word “copywriting” and pay those who do it handsomely? In fact, copywriters are the most highly paid writers in the world…
How Writing A Blog Is Like Moving
We spend a lot of time writing a blog and figuring out the things that make it interesting and relevant. We tackle a lot of issues in the process and…
5 Writing Habits that are Killing Your Content Marketing
Content marketing is certainly the golden child of 2014. Google has been slamming thin content for the last several years, but they cracked down even harder in 2014. Today, you need better…
5 Ways to Spice Up Your B2B Content
News flash: B2B content doesn’t have to be boring. I know, I know. Writing for B2B sites isn’t easy. Products like lanyards and construction helmets aren’t necessarily sexy. Your competitors’ sites…
Experts share top tips for freelance writing success
Are you starting a new freelance writing business or trying to get ahead with your current one? We’ve rounded up some experts to answer: What’s your top tip for running a…
Master Class: How to write better ads – with Perry Marshall
Perry Marshall’s client had an ad problem. With a 5% click rate, their ads just weren’t bringing enough business into their mountain climbing school. “If you read the ads—‘Rock Climbing…
3 Conversion Psychology Principles to Use in Sales Copy
Sales people are in the business of convincing others. It may surprise you, but marketers are as well. HubSpot’s Ginny Soskey writes that it’s crucial to understand why “other people think…