Tips and insights for effective SEO copywriting
The SEO copywriting is a technique used for websites’ texts, that produces high quality and persuasive content for the website visitors and, at the same time, targets specific search terms…
Copywriting
10 Ways to Boost Your Creativity and Crank Out Killer Copy
As a full-time writer, the job is easier if your creativity is “on” every day. Plus, you’ll make more money … because the more creative you are, the more you can…
Time to get some perspective
Do you remember those Magic Eye pictures? They were all the rage in the 1990s. (There was even an appearance in a Seinfeld episode … but, I digress.) The point…
Sales copywriting for social media… without being too salesy
I recently received a request from a reader to talk about how sales copywriting should be used for social media. If you’re using social media to build a brand (whether…
3 Professional Copywriters on What It Takes to Write Landing Page Copy that Converts
Editor’s note: To celebrate the launch of The Conversion Marketer’s Guide to Landing Page Copywriting, it’s Copywriting Week on the blog! Stay tuned for more copywriting-themed posts that will help…
SEO Copywriting & Content Tip: Include & Optimize Images
It never ceases to amaze me that I still see people who call themselves “SEO copywriters” producing content with no images. This is simply insane. If you strive to be…
The Length of Content Marketing – how long should your blogs be?
You know you need content. You know it must be genuine, interesting and relevant to your audience. You know it takes time to create. But do you know how long…
What to Look for When Choosing a Copywriting Agency
The modern internet is a voracious content-hungry beast – one which businesses of all types need to keep well fed. But how do you keep the beast at bay when…
2014’s 10 Hottest SEO Copywriting Posts
2014 is almost over. What a long, strange year it’s been. Authorship died, new algorithmic tweaks kept rolling out and Matt Cutts decided to take a break from Google. Quality writing is still in…
5 Tips for Writing Faster and Better
Being an entrepreneur doesn’t absolve you from having to write. Most small-business owners have a lot of writing to do. Whether it’s composing great content for social media, blog posts,…
Why You Shouldn’t Pay Peanuts for Content
Before I answer that, I want you to think about content. What is it? Well, as far as I can tell there are 2 types: Sales content – website copy,…
3 Ways to Convert Your Visitors with Targeted Copy
[This is a guest article by Jen Havice] How do you write more targeted messages that will persuade your prospects to buy into what you’re selling? As a conversion copywriter,…