Copywriting
Persado, a startup that says it can automatically create and test different marketing emails and other promotional material, is announcing that it has raised $21 million in Series B funding. Co-founder and…
By Reggie Bradford Over the last 20 years I’ve witnessed the massive impact technology has had on the marketing space, enabling it to evolve beyond a skill based largely on…
Aside from having a responsive email design, words are what email marketers bank on with their campaigns. When crafted carefully and concisely, words are full of promises that can incite…
It’s always a challenge to write effective landing pages, but it’s easier when you know the mistakes to avoid. Read on to learn the worst way to talk about pricing,…
Your precious words. You know they’ve got to be right to attract the audience you want. You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what…
Writing ad copy is perceived to be the most important aspect of an Adwords account and can also be very time consuming. Finding the balance between writing for the user and to…
Have you ever fallen for a slick sales pitch? An offer so convincing – so persuasive – that you tossed over your cash like it was on fire? Maybe it was…
Creating taglines for fun can be quite entertaining, you get to explore your inner rapper (being pro in rhymes), develop your wittiness, and improve your sales talk even if it’s…
We all know about the many amazing benefits of blogging, writing, self-publishing, and other forms of content marketing. But one of the hardest parts is actually finding the time to…
Contractions – apparently, you either love them or you hate them. Recently I did some work for a client and for the first time ever, I had someone complain (i.e.…
Regardless of whether you’re blogging or sending emails, when it comes to getting good results, it all comes down to using content well. There are some really great email marketing…
When I started out in freelancing on the web, the conversation was all about price – price per word, price per hour, price per article. That kind of conversation really…