Content Marketing vs. Copywriting: What’s the Difference?
As a business professional, you’ve probably heard the terms content marketing and copywriting getting kicked around quite a bit as of late. But while it may seem as though these…
Copywriting
Writing content is more than just telling a story
The essentials of writing excellent content Are you beginning to wonder about how effective content writing is? Maybe you’ve written some outstanding pieces that received only a lukewarm response. All those long…
What’s the Link Between Exceptional Copywriting and Good Usability?
In any online marketing it’s not just important what you say but also how you say it. Unlike with a book or newspaper where people will happily spend hours reading…
The second-most important copywriting rule
I don’t like rules. Usually I spend more time deliberately breaking them than following them. (Just ask my wife.) But there are some copywriting rules that must be observed. Like the most…
4 Common Website Copy Mistakes and How to Avoid Them
Writing delicious, engaging copy is no easy feat, particularly for small business owners. But if you’re about to design a new website or think your current content needs refreshing, stop.…
Let Your Customers Write Your Marketing Copy
I spend a lot of time talking to SaaS companies about how they should identify their Ideal Customers, understand how they operate, know what their Desired Outcomeis, listen to what they say,…
Are Your Copywriters Good Story Tellers?
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” - David Ogilvy Ogilvy was most likely speaking about a one-page flyer, slogan…
8 Tips for Effective Charity Copywriting
Selling material goods is generally far easier than soliciting online donations. As such, it’s critical for charities to maximise conversion rates and make the most of every word on their…
The second-most important copywriting rule
I don’t like rules. Usually I spend more time deliberately breaking them than following them. (Just ask my wife.) But there are some copywriting rules that must be observed. Like the most…
Improve your copywriting with Stephen King.
There’s a clear distinction between what you’re taught at school about literature and how business copy needs to work in ‘real life’. Which prompts the question, why not just teach…
Ten copywriting ‘rules’ you should break before you die
Rules, eh? Doncha just hate ’em? Do this. Don’t do that. Show me a rule and I’ll show you a baseball bat. Copywriting is plagued with rules. You know, you…
Do You Make These 5 Copywriting Mistakes?
Do the WORDS you use when you talk about your product or service have people eagerly scrambling for their wallet… or eagerly requesting KILL. ME. NOW? Fact is, they can…