Make Your Titles Magnetic
If my subject title hadn’t intrigued you or been prominent enough on the webpage you would not be reading this. Crazy aye! This puts into perspective just how important subject…
Copywriting
How To Tell The Story Of Your Products
Why is real estate copywriting so terrible? Maybe it’s not that bad in your town or city, but wherever I have lived the copy seems to serve one purpose—to fill…
What to Look for in a B2B Copywriter
Outsourcing your B2B copywriting to a freelancer can be a daunting task. Choosing the wrong copywriter can cause project delays, increase your workload and cost you more in the long…
Freelance copywriting – Why it’s tougher if you’re married
Freelance copywriting is tough for anyone. If you’re in a relationship, it’s even tougher. Not just because of the obvious stuff like taking a pay cut (mine dropped $3,750 per month…
5 CREATIVE COPYWRITING TIPS YOU WON’T OFTEN HEAR
Everyone who does any kind of writing for a living gets hit up for the occasional writing tip. Beyond practising your bum off, what kinds of things really help your…
The Art of Email Copywriting
Most of us are drowning in email, and only messages that stand out from the rest are able to draw our attention. If you’re drowning in email, it stands to…
The Psychology Behind Writing a Great Pitch
As a promotions associate, I spend a fair amount of time crafting pitches. What is the best way to connect with this editor? What are the most interesting points of…
10 Companies That Totally Nail Copywriting
You all know The Old Spice Guy, right? The years-old "The Man Your Man Could Smell Like" campaign was memorable for many reasons, but one of them was that it…
COPYWRITING TIPS FOR SEO SUCCESS #SEMRUSHCHAT
As we already determined on our previous SEMrush Twitter Chat, SEO does not compete with any marketing activities, rather it complements them. Content marketing is a part of the process,…
5 Ways a Minimum Viable Audience Gives You an Unfair Business Advantage
Startups aren’t “real” companies, according to retired entrepreneur and author Steve Blank. At least not in the way we usually think of the concept of a “company.” Startups are instead temporary…
9 books that will make you a better writer
In honour of World Book Day, here’s a personal selection of 9 books that can help make you a better writer. And none of them have the word ‘content’ in…
5 Characteristics of Good Copy Writers
Click here for our copywriting service It goes without saying that Connotations would welcome your company as a client. Yet we know there are some marketers who would prefer to…