Determining What Topics to Cover with Your Content Marketing
Over the past year or so, I’ve used this blog as a platform to evangelize for content marketing in a wide variety of ways. Whether I’m making a case for…
Content Marketing
Content Strategy 101 for Content Marketers: Your Questions Answered
While I love working as a content strategist, I recognize that many content marketers might not fully appreciate the role that content strategy can play – the power it can…
How 7 Top Influencers Share Great Content on Twitter
The digital battle is on! Content competition is fierce. One billion websites, two billion plus social media users and 3 billion plus mobile owners. So you need to break through…
The Mixology of Content Marketing [Infographic]
Did you know that 69% of digital marketers creating more content now than they did one year ago? And that 62% of business want to create more engaging, higher quality content? Delivering pitch…
Does Content Marketing Work? Here’s the Answer You’ve Been Looking for.
Does content marketing work? I’ve been asking myself that question for quite some time and I bet you have, too. It’s a valid question that deserves a well-researched answer. The problem…
Best Strategies and Tools to Build Blog Content as a Killer Sales Tool
Online content is an important factor in your strategy for increasing sales. That’s why business owners invest their time and energy in developing state-of-the-art blog content, infographics and YouTube videos.…
10 Ways to Make Your Website Content More Relevant (and Rank Higher)
It’s absolutely critical that brands achieve relevance. One of the primary methods for accomplishing relevance is to create relevant content. Unfortunately, an aura of mystery surrounds the concept of relevance.…
3 Tips to Enrich Your Marketing Content
Anybody realtor can go on Google, research a real estate-related topic, and come up with content for their marketing materials. But if you’re putting out the same content as everybody…
How to Use the 3-Act Structure To Improve Your Content Marketing
Unique… Helpful… Engaging. These are the words that describe epic content marketing – but too many people are getting it wrong. We can debate all day long about what makes…
Content marketing for SEO: Are social shares a red herring?
As of Q2 2015, there is still no convincing evidence that social shares affect Google rankings. You might want to read that again. Be it tweets, re-tweets,FACEBOOK shares, or Google+…
How to Use Content Marketing to Relieve Stress
There are countless awesome articles about how to curate, create and distribute content to support your business goals; one of my recent favorites is the Content Marketing Pyramiddeveloped by Curata.…
21 Content Marketing Tactics That’ll Skyrocket Your Search Traffic
Consistency in implementing best practices is the ticket to long-term success incontent marketing. The demand for content is huge. A recent statistic in DemandGen’s 2015 content marketing survey report revealed…