Content marketing for SEO: Are social shares a red herring?

As of Q2 2015, there is still no convincing evidence that social shares affect Google rankings.

You might want to read that again. Be it tweets, re-tweets,FACEBOOK shares, or Google+ posts, there is just no solid evidence that they affect improvements in ranking positions.

In recent years there’s been a big shift in the SEO industry. Search agencies and others are pushing the merits of content marketing as an activity that can help drive SEO success…

Content marketing for SEO: Are social shares a red herring?

CopyRanger

Rick Duris is CopyRanger.

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