Solved Mysteries: Tracking Your Content Marketing ROI
Don’t Let Content ROI Scare You! Justifying spend on content can be hard to prove. But as marketers, we all know how important keeping fresh content ready and updated is…
Content Marketing
29 Free Online Design Tools for Creating Stunning Visual Content for the Web
Who doesn't love free stuff? If I can find a free tool to do something I'd otherwise have to pay for in my marketing, I'm going to try the free one…
8 Powerful Ways to Take Your Content Marketing Strategy to the Next Level
There are hundreds, if not thousands of different content marketing tactics out there. They can be use to create better content, get more traffic, and make more sales. But tactics…
9 Common Questions about Content Marketing, Answered
Want to invest in content marketing and not sure what to do? See below. image: Getty Images Content marketing is often misunderstood. Like any nascent marketing arena, content marketing defies…
15 Strategies for Incorporating SEO Best Practices into Your Content Marketing
On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but…
Is It Ethical for a Freelance Journalist to Work in Content Marketing?
In a Medium article, Amy Westervelt detailed her journey from journalist to content marketer and back to journalist. For several years she ghostwrote columns for CEOs, with many appearing in…
Content Marketing and Reluctant Executives: How to Get Buy-In… and Participation!
You've hammered out all the details of your content marketing strategy. The T's are crossed and the I's dotted. You're certain the results are going to be spectacular and you'll…
The Complete Guide to Content Marketing Through Comments
Virtually everyone who creates content wants someone to see it, read it, and hopefully engage with it. The desire is so strong in fact, that we have an entire industry…
10 Ways to Make Your Content Marketing Go Viral
How do you send content viral? Viral content is any piece of media that becomes wildly popular overnight. It could be a Youtube video, Facebook post, tweet, or almost any…
We’ve Lost 17% of Our Social Traffic In The Last 12 Months, But…
This title is of course reminiscent of the now famous Buffer article recently published entitled, We’ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months. You read…
An Advocate Who Helps People Change the World with Content Marketing
There’s a certain type of client who’s naturally drawn to Amy Butcher’s work. And there’s a certain type of client Amy Butcher is naturally drawn to. The common thread? Amy…
Is Your Content Marketing Profitable? Here Are 22 Metrics That Will Tell You
It’s a mistake I see time and again… Businesses invest in content marketing without having a clue whether it’s effective or not. No matter what your goals are, you need…