In a Medium article, Amy Westervelt detailed her journey from journalist to content marketer and back to journalist. For several years she ghostwrote columns for CEOs, with many appearing in venerable outlets like Forbes and Entrepreneur. Most of her content gigs paid much higher rates than Amy could demand as a freelance journalist. “Corporations realize the value of good writing and they’re willing to pay for it,” she wrote. “Increasingly, they’re more willing to pay for it than advertising, which is more obviously promotional.”
And yet she said goodbye to content marketing. Why? In a five-point list, she explains how she’s grown increasingly uncomfortable writing advertorial content, which Amy blames for contributing to the demise of her previous and once-again profession – journalism…
Is It Ethical for a Freelance Journalist to Work in Content Marketing?
