Content Marketing

The average reader of a brand’s long-form content doesn’t consume 42% of the pages. That’s one key takeaway from our recent B2B Content Engagement Benchmark Report at Docalytics. The findings…

The Michelin Guide is probably one of the best examples of content marketing. Back in 1890, Andre and Edouard, the brothers who started Michelin Tires, needed a way to increase…

This is the content marketing era… Every one of us is busy in creating valuable content for our target audience. From my point of view, I intend to create content…

Great content marketing is like chemistry: If you combine the right elements with careful timing and measurement, you can get a positive reaction. Get the formula wrong, and you could…

What emotions does your content evoke upon your followers and readers? Do those emotions leave them feeling compelled to share your content with others? According to research the five most…

It’s hard to believe that this marks the eighth year of our annual content marketing predictions. In some ways, we’ve come a long way; yet in others, we’ve barely moved.…

Competitor analysis can be a time consuming task – making it easy to push back on the to-do list – but it’s crucial for keeping ahead in an increasingly overcrowded…

In content marketing, we spend the vast majority of our time thinking about how to get a pageview, but even if you get one, 80% of readers will skim the…

As an agency, you spend much of your time thinking about how to spread awareness about your client’s brand — but how much time do you spend doing the same for…