The Evolution Of Content Marketing: 2 Trends You Should Pay Attention To
How many marketing emails do you get? And how many do you actually read? When was the last time you went to a website on a daily basis to read…
Content Marketing
How to do Content Marketing if You’re Dead Broke and Bad at Writing
Content marketing can be a fantastic way to generate leads. So why is it that 70% of marketers lack a consistent content marketing strategy? More often than not, the problem…
5 Ways to Get More Traffic with Content Marketing
It’s the question I get asked more often than any other when I’m talking with business owners about content marketing strategy. And it’s the question we see most often from…
Keep Your Content On-Strategy With This Single Statement [Templates]
A lot of my clients and workshop attendees tell me that they don’t have a clear idea of what they hope to accomplish with their content. Or if they do…
4 Cool Ways to Monetize Your Visual Content
Creating and sharing visual content is one of the most important aspects of content marketing. GIFs, infographics, videos, comics, images and memes are everywhere. A single campaign can launch a…
How to Create Profitable Content for 2016
Creating content that actually drives revenue and conversions is about more than finding the right blog post or SlideShare. It’s actually the result of a number of variables that need…
How An Integrated Approach Can Help You Become Content Marketing Royalty in 2016
The stories that we are told as children are largely focused around kings, queens, princes and princesses. These characters are beautiful, intelligent and live a life that others can only…
How to Consistently Create Remarkable Content
It’s no secret that creativity and innovation are two key ingredients in a highly effective content marketing strategy. And yet, consistently coming up with new, imaginative content ideas for your…
5 Examples of Ancient Content Marketing in Action
If I say content marketing is a big freaking deal for business, most people would either say something along the lines of “Duh, Chelsea” or “That’s an understatement.” (Gif source) But…
Reach Executives With Your Best Content Engine: Your Clients
Looking for a surefire source for topical, relevant content that grabs your executive audience? Look no further than your own clients. At a minimum, you develop some compelling stories to…
How to Curate Your Social Content With Reddit
Are you looking for new content to share to your fans and followers? Have you considered Reddit as a source for valuable content? Using Reddit will reveal unique and interesting…
7 Ways to Optimize Your Web Content for Humans & Search Engines
In case you haven’t heard, Search Engine Optimization (SEO) is not dead. In fact, SEO is an absolute must for successful content marketing, but gone are the days where…