Content Marketing
We talk about content marketing so often that we sometimes forget to define it, or note its affect on businesses. Simply put, it’s digital marketing that includes the formation and distribution…
Marketers around the world are raving about content upgrades and how effective these campaigns have been for their business. But what are content upgrades? It is a marketing technique to…
Content marketing is different these days. You used to be able to publish blog posts on just about anything, and you’d get at least sometraffic. But now, you won’t get any.…
You spent a long time writing that blog post. Your visitors had better read the whole thing. But here’s the cold hard fact: They probably won’t. Is there some method…
Peek into the content marketing crystal ball and see what industry experts predict for the new year, according to a Curata infographic. "In 2016, content marketing exits its crazy college…
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes andStitcher. In this week’s episode, Robert and I discuss the rumors that Twitter may…
If we take a quick glimpse into the crystal ball, we see a future of content marketing less about the impact of words and more about the experiences created for…
For the last few years, we’ve heard nothing but grandiose declarations of how important content marketing is and what really should be the driving force behind SEO campaigns. Content is…
When Google first launched Webmaster Tools (now known as Google Search Console), I was more than skeptical of its value. I had a hard time buying into XML sitemaps as…
Last year, I interviewed IBM’s Andrea Ames, whose job title alone makes me tired: enterprise content experience strategist, architect, and designer. In this article, I share some steal-worthy ideas from…
Marketers continue to face a series of content-creation challenges, ranging from the amount and value of their content to the way they approach content creation. Some 44% of respondents to…
For many marketers, “long-form content” often refers to creating an eBook, drafting a 1,500-word blog post or developing a white paper—certainly not a concept associated with shorter-the-better social media posts.…