Content Marketing

There are two parts of content strategy that I truly love: creating a mission statement for your content marketing operation, and crafting a brand voice. Creating a mission statement is…

You’ve heard it a million times: you have to “do” more content marketing. So you do it. Or try to. You write blog posts, you post all over social media,…

Your content is good. You know your material. You know how to put words together in a way people want to read. You’re nearly there. But the game isn’t won…

They say nothing lasts forever—except if it’s posted online. A great piece of content is everlasting, but can become outdated and may not get the views and shares it did…

Content marketing is an essential part of any successful business, yet regardless of whether you are an experienced content writer or not, the amount of information out there can be…

Did you know that the mere act of searching the internet makes us feel smarter? I am going to tell you why this happens, how it can cause content marketing…

At a TED conference in 2008, music conductor Benjamin Zander talks about the story of Shakespeare’s well-known play, Hamlet. In Act One, scene three, Hamlet finds out that his uncle…

If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second. We’re all on the verge of an…

I talk with a lot of people who are frustrated with the fact that their content marketing strategy doesn’t seem to be working. In fact, in some cases, their entire…

In the Digital Marketing world, Content Marketing has become the hottest trend to maximise your marketing strategy. Done right, it captures the desired audience’s attention and makes your brand unforgettable. So what…

Words. We like them. Words are good things. Words can make people buy our products through changing of their minds, which for revenue is also good. But this is depending…