Content Marketing
Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according…
image credit: pexels Are you confident that your content marketing budget for 2016 is sufficient for your needs? Or maybe this is the better question: do you even have a content marketing budget?…
I think most marketers would agree that social media and content marketing compliment each other nicely. Need proof? Recent research has found that 93% of B2B marketers list social media as one…
Whether you’re an individual freelance writer looking to grow your services into a larger brand, or a couple of entrepreneurs trying to tap into the lucrative content marketing industry, one…
Writing perfect content for your target audience can be difficult, especially if you’re a small business. I’m here to tell you that you DON’T need to spend hundreds of pounds…
Are you having trouble enticing new readers to your blog? Do you feel swamped by the blogosphere competition? Are those once-happy statistics waning and showing sad, ugly numbers? The first…
The team at LinkedIn Marketing Solutions (client) recently published a fantastic resource for content marketing called The Sophisticated Marketers Guide to Content Marketing for 2016. At Content Marketing World 2014, LinkedIn’s…
If you want great backlinks in the modern SEO world, you need great content. It’s as simple as that. Those links improve your search engine rankings and send you droves…
Content marketing techniques are safe and applauded. They keep SEO penalties at bay. Defunct practices like two-way link building never relied much on content. As a result, Google put them…
Even as social channels are proliferating, engagement is dropping. Columnist Blaise Lucey discusses the reasons for the problem and what marketers should do in response. Does your brand’s Twitter account…
Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an…
image credit: shutterstock Have you created a documented strategy for your content-marketing efforts? Are you already executing against it? Are you rolling out new content on a predictable schedule? If so,…