Content Marketing
You’ve crafted the perfect blog post: Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent…
Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content. For a lot of marketers, managing the content measurement problem is…
What do you think of the content that your competitors publish? My guess? It’s not great. It’s easy to judge others but tough to evaluate ourselves. I guarantee that all…
It was a grey, cold and dreary day when I flew into London. It had been a long flight. I was tired and needed to shower because 20 hours of…
You’ve created an amazing piece of content, you’ve shared it on your social media channels, and you’ve blasted it out in your email newsletter. It’s still not getting the type…
Last week, I found myself rocked back in my chair, eyes to the sky, taking deep breaths, hoping and praying for a miracle. I wasn’t searching for a real miracle,…
There are two main ways for content marketers to absorb vital copywriting mechanics: learning and practicing. I’m not going to help you with the practicing part today. You simply need…
Let’s face it, our online audiences are being force fed an incredible amount of content on a daily basis. Sadly, it doesn’t matter if they bookmark or subscribe to blogs,…
image credit: shutterstock Simply put, video is the alpha and omega when it comes to content marketing. Video content is on top, becoming more and more popular as consumers lean…
image credit: shutterstock Content marketing isn’t a fad. Engaging and building relationships with customers is the smart way to drive profitable action for your brand. It is predicted that 88…
Scaling content marketing is a topic discussed extensively on SEJ , yet it remains one of the biggest issues for marketers or brands wanting to invest heavily in this valuable channel. You…
I’m not going to lecture you. You already know that content marketing can be a very successful form of marketing. You also know that producing great content takes a lot…