Blogging
You did it. You started blogging for your business. [Insert victorious music here.] Trouble is, things aren't panning out exactly how you expected. You’re generating a handful of views but…
Does your business have a blog yet? What about a Twitter account or a Facebook page? If you’re still not sure whether social media is worth it, consider the costs…
How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? How many to publish in a…
The content team here have received a couple of pieces of good news recently. Last week, this blog won the Digital and Tech category at the UK Blog Awards. We're…
It’s no secret that blogging is more difficult than shooting out a tweet or snapping a photo to share on Instagram. It takes five seconds—maybe thirty if you’re particularly fastidious—to…
Blog content is typically organized by publication date, categories and tags. The meaning of publication date is self-evident. Categories and tags, not so much. This post defines blog categories and tags. It…
When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun ... I turn to one source: an online clothing store called ModCloth. My…
"Blog early, blog often." In the inbound world, these are words to live by. After all, blogs help businesses attract new website visitors and convert them into leads. Each time you…
Most big brands now include blogger outreach as part of their marketing strategy, whilst new and growing brands, are also taking advantage of the benefits that partnering with bloggers can…
Starting up a blog can be challenging. But for those writers who make it through the journey, blogging can be really rewarding. Often, they’ll look back on their journey and wish…
The Beginner’s Guide to Successful Blogging About this guide This guide is an introduction to mastering the art of blogging. It provides easy-to-follow steps to start, maintain, and grow your…
If you blog then just like all other bloggers you aspire for yourcontent to be a hit with your audiences. The good thing is that it’s not altogether impossible for…