Do You Really Need a Blog?
The great thing about blogging is that it doesn’t take very much time. Writing – aka typing – is pretty easy; brains are an endless well of engaging, useful, informative…
Blogging
How to Start a Business Blog: Seven Essentials for Success
Are you interested in starting a blog for your business? Want to know how to set it up to get the best results? There are lots of design and functionality…
How to Blog Consistently—Even While Running a Business
The biggest impediment to regular content creation isn’t a lack of ideas or even a dearth of writing talent. It’s not a lack of understanding about how content marketing works…
Eight Reasons to Start Blogging for your Business
Let me state quite clearly so that there is no misunderstanding if your business website does not incorporate a blog your losing sales, your losing opportunities and your website isn’t…
Why Bloggers Abandon Their Blogs Too Early [Video]
Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. For me, it was an IBM studythat found 80% of corporate blogs contain fewer than five posts. If the study centered on personal blogs,…
How to Fix a High Bounce Rate
Did you know that on average 55% of readers bounce out of websites in the first 15 seconds? Think about yourself – you also don’t have time. Even at this…
25 Creative Ways to Reuse and Recycle Your Old Blog Content
The biggest objection we hear when encouraging our customers to blog is that they don’t have enough time to create a consistent amount of content. As small business owners time…
7 Ways to Create a Personality for Your Corporate Blog
Does your corporate blog have a personality? The reality is that readers want to connect with something tangible. Something that feels real, human and authentic. Your blog needs to portray…
Stuck in a Marketing Rut? 3 Ways to Engage with Bloggers
Marketers are always on the lookout for new tools and strategies to improve their campaigns, especially when it comes to the ever changeable world of social media. Many are attending…
3 EASY WAYS TO MASSIVELY INCREASE BLOG TRAFFIC
So you’ve setup a blog, forced yourself to write (even though you think you can’t) and now you’re just waiting for your visitors to start rolling in? When you start…
9 Simple Ways to Write Stronger Introductions
There's a lot of material out there about writing great headlines. Hey, getting someone to click on your article is a critical part of your blogging strategy. But what about writing introductions?…
Be a Better Blogger Using Google Analytics [PODCAST]
Here’s a blogging strategy that would make Data proud. Image by JD Hancock via Flickr. As content marketers, we pour our heart and soul into every piece of content we…