To get content in front of the right audience you can sometimes get help from paid promotion. Paid content promotion can come in many forms including social media, remarketing and native advertising.
Whilst the main purpose of paid promotion is to increase traffic and conversions, have you ever asked if it can impact organic search rankings? DISCLAIMER this is not to buy links, which can result in a manual or algorithmic penalty. This is referring to the by-product of paid promotion, which could mean an increase in organic rankings…
