Columnist Chris Liversidge reminds us that it getting buy-in from clients or the C-suite often depends on your ability to demonstrate the value of your recommendations in terms of revenue.
The most frequent question I receive when discussing SEO recommendations with clients is, “What impact will that have?” The questioner might be referring to rankings, possibly traffic, much more rarely conversion rate, or most commonly revenue.
Understanding the impact of a particular change is critical to executing effective SEO. It allows you, as the consultant, to identify your priorities and allows your client to correctly prioritize and schedule your recommendations into their workflow…
