Whenever I talk to entrepreneurs about the importance of blogging, I usually get the same pained look and exasperated question: “But where am I supposed to get all that content?”
Many of them feel like without big marketing or PR engines helping them track down relevant topics, they don’t have the time or brainpower to create and publish weekly blogs.
As an entrepreneur, it’s easy to feel like the underdog sometimes. But when it comes to blogging, you may be surprised to learn that you actually have an advantage over your corporate counterparts. Why? Because you have more of an opportunity to create an emotional connection with your audience by letting them get to know you.
Once you stop worrying about where you’re supposed to find content and realize that you, as the business leader, are the content, you’ll be swimming in it in no time. Here are four exercises to help you get started.
1. Tell Your Story
For your customers to feel really invested in your brand, they want to know that you understand what they’re going through. And chances are, if you’ve created a company to meet a need—like helping parents find healthier snack options for their kids or developing a traffic app to make commuters’ lives easier—at some point, you were likely facing that problem yourself.
To recall and communicate your story, try the following writing prompts: