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Every piece of marketing your company produces must be branded and clear.

Every piece of stationery your company uses must be branded and clear.

Why am I telling you this?

Well, just the other day my husband ordered some more central heating oil. As we have 2 dogs, he asked the company phone me the day before they delivered the oil so I could make sure the dogs were safely tucked away so the oil tank could be safely accessed.

This isn’t an usual request and one that all the oil companies we’ve dealt with have been happy to carry out.

Not this time.

After popping to the Post Office, I came back to find this on the doormat:

Branding: The Importance of Clarity