Influencers Talk About the View #FromWhereIStand
We’ve written lots of material guiding marketers to find the ideal content creators– like our post about what to look for in your dream influencer. But what about the content creators? How do they evaluate the brand opportunities that come their way? The best creators are inundated by brand pitches daily—sometimes as many as 40 pitches per day– and we got curious about how they sort through the spam and decide which partnerships are worthwhile. So we asked them.
Karen Lao, Noel Besuzzi and Nathan Ochoa, talented expressionists who have worked on campaigns with us in the past, were nice enough to answer our questions and give us some insight from the creator’s perspective. Gaining an understanding of the influencer side of the equation can benefit every step of your campaign—from planning and strategy to approach, recruitment and execution. Here are their pieces of advice:
