You’ve decided to update your website using the Growth Driven Design methodology. Now what do you do? There are many tools that you can use in order to test the content and conversions on your website. It is important to continually test the site to track key metrics like landing page conversion, average views per page and bounce rate. These metrics will pinpoint what aspects of the website need to be updated on a weekly or monthly basis to enhance a user’s experience.
What is Growth Driven Design?
Growth Driven Design encourages a business to keep a company website fresh based on real-time marketing and testing results. This allows for easier adaptation of changes to the website for an optimal content and user experience. These updates can keep your website optimized for better lead generation and offer an overall better return on investment. The most powerful thing about Growth Driven Design is that it’s based on actual data, so the customer can see what is and what is not working on their website…
