I’ve noticed that there’s something that scares most marketers.
We love our data.
Most marketers find it fun to review their traffic, engagement, and subscriber numbers. It allows them to test new things and measure their effect.
Data is logical.
But when it comes to content marketing, there’s a component that doesn’t always seem logical:storytelling.
I’m not talking about writing a fiction novel. I am talking about having the ability to write about even the most boring topics in a fun-to-read way…