With a corporate motto of “Relationships Matter,” LinkedIn is usually on a short list of major social networks along with Facebook, Twitter, and Google+. But the fact is LinkedIn isn’t only about being social. This is a business network where the basis of relationships is professional more than any of the other big names.
Today I’m concluding my series on social and search with a look at how you can use LinkedIn to optimize in search engines like Google and Bing.
LinkedIn has 300 million users worldwide through 2014, in most countries of the world. The demographic of LinkedIn tends to be older than some of the more social networks. Because of its business focus, it’s seen as more “serious.” And there’s a culture of professionalism that means if you engage with people the way you do on, say, Facebook, you might have a hard time winning friends and influencing people. LinkedIn also established, from the beginning, strong metadata and themes pertaining to every aspect and identifier of a person’s professional life.
It’s maybe for this latter reason that there’s a perception that Google tends to consider LinkedIn more relevant and higher quality than Facebook or Twitter.
Let’s dig into this and more about using LinkedIn to improve your search engine results.
