Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for Big Data implementation.
It’s right there, glowing on the horizon: the promise of delivering behaviorally triggered messages to consumers — contextually aware engagement that’s tailored and relevant to each and every individual.
Yet, as we’ve discussed in a previous post, 70 percent of brands have admittedthey’ve failed to personalize email messages at all, let alone used behavioral data for triggering…
Behaviorally-Triggered Email Marketing: It’s Easier Than You Think
