As you’ve been (hopefully) reading this series week after week, you’ve probably been wondering when we will actually start writing our annual marketing plan. You’re probably exhausted from all the pre-work we’ve been uncovering in each installment.
Well you’ve just learned a fundamental lesson when it comes to writing your marketing plan: you have to do a lot of homework before you can start writing. There is a ton of data and analysis required before you can even begin to put pen to paper.
Related: Update Your Business Plan to Renew Your Drive and Focus
But now we can finally start.
We’ve already set our objectives for the year — if you remember, that was the first thing we did. We’ve crunched through our lessons learned, took a look at our competition and did a two-dimensional SWOT analysis.
Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals
