B2B Prospecting Is Not What You Think. It’s Personal.

During a research interview on behalf of a highly innovative tech manufacturer, I asked a customer what this company’s greatest strength is. The answer—my sales rep.

B2B Prospecting Is Personal

It’s a tenet of my marketing belief system and a strong competitive differentiator. The better we understand our prospects and customers as people, the better we can communicate with them about their goals and challenges…

B2B Prospecting Is Not What You Think. It’s Personal.

CopyRanger

Rick Duris is CopyRanger.

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