I love this time of year. So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers.
One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. (Registration required – no they didn’t ask me for a promo, but I respect a good lead capture!)
Overall, more than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015. In addition, 36% report that their budgets will increase 1% to 10% in the coming year…
