If your boss walked into your office tomorrow and asked you to calculate the Return on Investment (ROI) of your social media campaign, would you be able to do it?
For most people, the answer is no.
While most people understand that ROI is important, a recent social media survey by Oracle indicates that only 10% of the businesses surveyed can actually tell if their social media campaigns had a positive ROI…
An In-Depth Guide on How to Calculate the ROI of a Social Media Campaign
