Just because everyone is doing it doesn’t mean they are doing it right. Content marketing is more than a trend or a craze; it has become a significant addition to the overall marketing and branding strategies of brands and businesses. A report by the Content Marketing Institute shows that 94% of small businesses and 93% of B2B marketers are into content marketing. That is practically everyone. However, not everyone is convinced that they have content marketing all figured out. In fact, only 42% of marketers consider themselves effective.
Marketers are publishing more content and using more tactics and platforms than they usually did. More and more are establishing teams, increasing budgets, documenting strategies, etc. Seems like they are on the right track but to actually get there, every marketer must understand how content can revolutionize their marketing strategies, what it can do to their brand, and how content can contribute to their success. How can content make a difference? Read on as we run down the roles of content marketing and how these can benefit your overall marketing strategy…
Actionable Roles of Content To Your Over-all Marketing Campaign
