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The good news: your boss or client is totally on board with your running content marketing. (SCORE!)
The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like.
I’ve been there.
It’s a tough situation, because you’ve been doing content marketing with your gut this whole time, and now you’re being asked to put all that into a document. (And the gut-to-document process can be pretty painful.) Plus, you know that awesome content marketing involves a lot of flexibility—how do you build that into a strategic document?…
A Step-by-Step Guide to Writing a Content Marketing Strategy
