Can posting the right content for the right customer on the right channel at the right time really speed up a sale?
When it’s put that way, that type of sales success sounds more like it’s driven by publishing instead of selling, right? I thought only call-blitzing sales rep could make a sale close faster.
So, here’s a news flash! Successful sales reps and marketers need to be good at publishing, too. Good content skills speed up the quota-busting long game. If you are not integrating your content marketing strategy into your field marketing, corporate marketing and field sales organizations, then you need to make this change – to create more sales opportunities, increase sale size, and decrease the sale cycle.
The Content Marketing, Social Media and Social Selling Recipe
Unlike email or telemarketing, content marketing is not a direct marketing tactic. It is an ingredient in the sales recipe – something that will make it ‘cook quicker.’ The three steps to create this marketing mix to accelerate the sales pipeline are:
