This model will help you create landing pages that drive your buyer persona wild. Image source.The thing about buyer personas is that they can easily feel speculative.
Ever guessed at what kind of yogurt your target persona likes? If you answered “yes,” then you may understandably feel that they’re a flat out waste of time.
But in our latest webinar, André Morys (CEO of the largest CRO agency in the world) shared a more scientific approach to creating buyer personas and corresponding landing pages…
A Scientific Model for Creating Emotionally Powerful Landing Pages
