For many organizations social media is a double edged sword. On the one hand, it can help spread good-will about an organization in an organic and genuine way.
However, the same characteristics that enable social media to benefit a company make it capable of destroying reputations if used incorrectly. To help encourage positive use of social media, while carefully mitigating any potential for risk, companies are finding it increasingly necessary to outline clear social media policies.
A Practical Guide to Writing an Effective Social Media Policy
