The landscape of ‘advertising’ has changed drastically and if you are still googling what Influence Marketing is, then you are probably way behind the curve. Brands look for consumers to trust their marketing campaigns, but large display advertising or television commercials are no longer giving the results that companies (large & small) need. The engagement has changed! Traditional advertising campaigns are considered antiquated by today’s marketing landscape.
Savvy companies have embraced peer-created content to drive their products and services; trust in consumer to consumer marketing. Peer-created content has a much larger impact on a brand because of the trust and validation that comes from consumers relying on the peer source for other information – it’s a known trusted source! Kate Miller, Client Success Director at HireInfluence, summarizes the primary difference between Advertising and an Influence Driven Campaign as this, “The overreaching goal in an Influence Driven Campaign is to assist our clients in infiltrating the “trust zone” of their target market by spreading their message from the inside out as opposed to broadcasting from the outside in.”…
