Search engine marketing, much like love, is a battlefield. You must have a plan in place before you begin, or success won’t even be an option.
People are often overwhelmed with the bidding strategies provided by their PPC platforms. The options can seem endless. There are cost-per-acquisition strategies, cost-per-click strategies, bidding position strategies, and more. How are you supposed to choose the overarching strategy that is right for your campaigns?
Well, that depends on your goals…
