Authenticity is important in social media, especially any time prominent influencers are involved, mainly athletes and celebrities. The large number of impersonators on social media means that it’s often difficult to tell who’s the real deal, and being able to differentiate the real talent from the imitators is crucial. When brands are investing in influencer and ambassador campaigns, they want their ensure it is clear to their audience that their talent is authentic.
But how can anyone be sure that the person they’re talking to is the real Katy Perry or Stephen Curry or Taylor Swift? Twitter has developed a system of verification that allows prominent influencers, such as athletes, entertainers, and journalists, to confirm their identity. A blue verified badge shows that a profile is the real thing. A tweet from a verified influencer account is far more trusted than a tweet from an unverified handle.
Consider the value of Shaquille O’Neal’s tweet about Blackphone, sent out to his 9.31 million Twitter followers:
How Twitter Verified Accounts Can Help Your Social Content Marketing Strategy
