To actually grow your business with Twitter, it’s not enough to merely tweet for the sake of tweeting — you’ve also got to measure your efforts, and analyze them to see your performance.
While the latter may not seem like the fun part, it’s actually where all the magic happens. By figuring out what’s working (and what isn’t), you make more informed strategic decisions — and hopefully work your way to be more successful down the road.
This post is all about what that magic can tell you. Below are five takeaways I’ve found from analyzing HubSpot’s Twitter account. Try out some of these strategies on your company’s Twitter account, and run your own analyses to see if they work for you, too.
(Tip: If you want establish some benchmarks for your Twitter presence and get some ideas for what types of things to test out, check out Retweet Lab.)
