20 Content Distribution Formats
Each piece of your business’s content, whether it’s a comment, an article, a photograph, a video or some other form of information, is competing with every other piece of content for your target audience’s attention.
The challenge isn’t just for your corporate marketing (B2B, B2C, Not-For-Profit or small business) it’s also for family, friends, work colleagues and real life.
Based on my experience in NYC, real life engagement may be declining since people walk and drive more focused on watching their small screens rather than what’s right in front of them.
No matter how much content reaches your prospect, she’s only got a finite amount of time per day in which to consume it. As a result, we’ve created ways to scan, read or delete this information so that we’re not overwhelmed by it.
To maximize content readership, use a combination of content marketing distribution tactics known as pull marketing and push marketing. (Note: Pull vs push marketing is similar but not necessarily the same as inbound and outbound marketing.)
